Tuesday, June 19, 2007

Putting The Yang Back into The Yahoo! Yin & Yang

Yahoo!, who many think are the pioneers of the Search Engine world are once again restructuring management, this comes after Terry Semel steps down and chirping of a takeover whispers throughout Wall Street. This is the second time Yahoo has made such a move in 6 months and the move is backed by two factors. The first reason is simply the flat performance in the company and its stock since Google, who happens to be the main competitor went public. The second reason is that Terry Semel thinks his role was more of a head coach than a player on the field. On the upside of this turnaround play, Jerry Yang once again steps up to the plate at Yahoo! and looks to move things further and faster in the coming months. The other move at Yahoo! Struck most as just an obvious announcement and that was the naming of Sue Decker the #2. She was long believed to be named CEO, but as most would have it Jerry wanted to put the Yang back into Yahoo’s Yin-Yang.

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